Capture the


nature intended

all along

Why LifeStart?

LifeStart helps dairy operations achieve higher performance through its unique focus on the first 2 months of life. A critical window of opportunity. By applying LifeStart's calf rearing recommendations, farmers will be able to increase individual animal performance.

LifeStart targets high average daily gain (ADG) and high weight at weaning.



Why it works

The LifeStart Program works because of a natural phenomenon known as metabolic programming.

Metabolic programming determines that the potential of an animal in later life is pre-programmed during the vital first weeks.


Science meets practice

LifeStart is dedicated to the promotion and refinement of practical farming methods and the scientific principles behind.
It aims to promote collaboration within the dairy sector, in order to develop sustainable solutions for an efficient and profitable dairy industry that is both ready and able to feed the future.





> Find out how to unlock the full potential of calves